DaVinci Gourmet: Social Media & Lead Generation

B2B Case Study: DaVinci Gourmet

To increase brand awareness amongst F&B business owners and grow its current pool of customers — DaVinci Gourmet, a leading syrup manufacturer, approached us for social media and lead generation efforts across a span of three months for Asia Pacific, the Middle East and Africa.

Meet Davin: Facebook Chatbot

Davin was a chatbot created to support our lead generation campaign. In addition to being the face of the brand, He was also a social concierge on DaVinci Gourmet’s Facebook page to provide product knowledge, answer queries and served as a platform for contests to drive leads. Conversation flows, as well as the tone of Davin were strategised and created to give him a warmer personality.

Gated Content: E-Book

An E-book, titled DaVinci Gourmet 2018 Top 10 Drink Recipes was also created. This E-book was a gated content downloadable on the website, and also used as a component of the lead generation effort on Facebook.

Facebook Lead Ads

A variation of Facebook Lead Ads were created and ran as dark posts, each targeted at different audience segment pools and demographics to optimise the maximum amount of leads during the campaign period.

Social Media Amplification: Facebook and Instagram

To increase brand engagement on social, content for Facebook and Instagram were crafted to drive awareness and lead generation.

Instagram Story Gamification

The Result

Over 2K leads were generated across Asia Pacific, Middle East and Africa in a span of two weeks despite a conservative ad budget, hitting our overall KPI ahead of schedule. CPC for social media was reduced by an average of 50% during the three month campaign across the region. Reach, organic engagement and clickthrough rates also saw an increase in overall performance.