Bosch Home APAC: Content Marketing Strategy

Case Study: Bosch Home APAC (2017 - current)

Living With Bosch is an online content marketing initiative created to engage its target audience at every touch point of the consumer experience journey. Strategically separated between smart cleaning and food preparation content, over 500 articles, infographics, downloadable e-books and how-to videos were created. Design of pages are web-optimised and A/B tested to reduce bounce rates. Likewise, all content are also SEO optimised.

Articles

Infographics

E-Books

The Result

Through extensive optimisation, selected content appeared as Google’s most preferred result when audiences use specific search terms across both long-tail and short-tail keywords that we targeted for SEO.