Bosch : Social Media — Samuel Lee

Integrated Content Strategist

Bosch Home APAC

Social Media Strategy

Case Study: Bosch Home APAC (2018 - current)

With the objective of driving website traffic to its award-winning content platform Living With Bosch, I conceptualised Facebook and Instagram content that were strategically targeted at increasing link clicks. Social media posts were amplified across 7 countries in Asia Pacific in a variety of formats.

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Social Media Optimisation

These published content are also optimised for non-English speaking countries.

The Result

Through A/B testing, digital and content optimisation on a monthly basis for all 7 markets, we brought in an average of 9.1 times more website traffic than 2017 at the end of the first year of our social media efforts across the region.